JoLyn’s marketing experience ranges from strategic planning, media buying to tactical day-to-day initiatives overseeing budgets in excess of $10 million. She is a Nevada native and has over 20 years of traditional marketing experience.
She has more than 15 years of SEM, display, YouTube ads, and Google Analytics experience managing large e-commerce and lead generation accounts for major corporations. Her experience includes managing the search program at Vegas.com, Caesars Entertainment, and various other large corporations.
In addition, she has digital agency experience where she managed Google Ads for national theme parks and top national automotive dealerships. She has been a part of the Google Ads Partnership Program since 2012 and is currently certified in search, display, mobile, YouTube, and Google Analytics.
In 2012, she was recognized in Display – An Hour a Day (available on Amazon) for deploying successful online remarketing strategies. In 2011, she was featured on WordStream.com – AdWords Experts Share the Secrets of Their PPC Success. In 2009, she appeared in Direct Magazine for lead acquisition strategies and on Entrepreneur.com for search engine optimization.
During her marketing career, she has spoken at numerous marketing conferences on the topic of Internet marketing including the 96th Annual Destination Marketing Association International Convention where she had the privilege of being one of four panelists to speak during the general session – “Google & the Global Consumer” with the Vice President of Global Online Sales at Google.